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BookTok and influence

What BookTok, BookTube and content creators get people to buy, with Publitik's own data.

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  1. May 25, 2026· 7 min

    What 1,500 BookTokers teach us about what sells in publishing

    Reviews perform 40x better than TBRs. Micro-creators dominate volume, while macro-creators dominate reach. Data from Publitik's BookTok panel.

  2. Apr 30, 2026· 6 min

    Publitik roadmap · edition 0 — the next wave is social influence

    The inaugural edition of our roadmap notes. BookTok, BookTube, and Bookstagram join the platform with the same analytical rigor as news.